Become Powered By The XRA
Together We Are Ruthless
Time to cut the greed out of the roofing industry for good. We will literally do almost everything for you except build! From marketing, sales training, recruiting, software, accounting, payroll, kpi data science, health coverage and more perks like massively cutting material costs, the XRA is ran by a few top 100 contractors, 8 figure roofers, and elite digital architects. By doing a 50/50 equity split you will have more time, more money, less stress, less hats, and hit that 8 figure goal faster and we get a partner we can trust, use licenses, and we are all held accountable.
PERKS of Partnership
At XGlobe Roofing Alliance (XRA), our strategy is clear and actionable, designed to help your roofing business achieve $10 million in annual revenue within 12-16 months. We focus on scaling your operations to complete 50 jobs per month, each valued at $15,000. Our approach includes personalized on-site training, targeted recruiting, and strategic marketing campaigns to boost your brand visibility and attract high-quality leads. We are going to achieve this through brand explosion, rep recruiting, proper D2D training, as well as capital solutions and homeowner collections. By leveraging advanced technology and streamlined processes, we ensure you reach your revenue targets efficiently and sustainably. Our strategy is rooted in transparency and continuous support, providing you with the tools and guidance needed for long-term success. To maintain a high level of support and community focus, we are only allowing 50 companies to join XRA, ensuring each member receives dedicated attention and resources.
XRA PERKS LIST
01
Marketing & Digital Sales
• Web development
• Seo & Ads
• Social media
• Automations
• SMS/email campaigns 
• Pre qualified roofs
• Digital sales team
02
D2d sales training & Recruiting
• Recruiting ads
• Pre qualified reps
• On site Sales training
• D2d shadowing
• Virtual sales training
• Access to resources
03
Financing & Capital Solutions
• Low interest rates
• Packaged retail solutions
• Paid upfront on claims
• Dedicated collections team
• In house supplementation
04
Software & Technology
• One software in-house
• Dedicated programmers
• Roofing stack solution
• Hardware/GPS/Biometrics
• Immediate support
05
Accounting & Data Science
• Dedicated accountant
• Payroll management
• Dedicated analyst
• KPI algorithms for growth
TEST DRIVE XCORE ERP, THE SOFTWARE THAT DOES IT ALL !
Experience the power and versatility of XCORE ERP by taking a test drive on our demo server. This interactive demo allows you to explore the comprehensive features and functionalities of XCORE ERP in a real-world environment. Get a firsthand look at how our cutting-edge ERP solution can streamline your Roofing business operations, from financial accounting and order management to HR and payroll, CRM, other roofing tools, and project management. When you join the XRA you will be migrated and plugged directly into the software and on your way to the top!
Username: Administrator
Password: Nics@123
Who are the experts backing your company?
The XRA (XGlobe Roofing Alliance) is supported by a distinguished group of industry experts and successful roofing professionals, bringing a wealth of experience and expertise to ensure its success and credibility. Key individuals backing the XRA include:
Dakota Brokhoff: Known as a digital contractor, Dakota leverages digital tools and technologies, including XCORE, to streamline operations and enhance business efficiency. He has a strong tech background in marketing, software development, and data science, which he applies to drive growth and innovation in the roofing sector. As the founder of XGlobe, Dakota's leadership and vision are pivotal to the success of the XRA.
Sam the Roofguy: The number one sales trainer in door-to-door (D2D) roofing sales and insurance claims, Sam the Roofguy is highly respected for his expertise in sales training and insurance claim processes. He also has extensive experience in recruiting and vetting new sales representatives, as well as in retail sales. His practical knowledge and hands-on experience provide invaluable insights into effective roofing solutions and sales strategies.
Joshua Gless: Joshua manages contractors nationwide and has been instrumental in building iRoofing, a leading roofing software company. His extensive background in roofing operations and contractor management brings a wealth of operational expertise to the XRA. His focus on efficiency and quality assurance ensures that the XRA's projects are executed to the highest standards.
Board of Advisors: The XRA board of advisors is dedicated to providing peace of mind to contractors by ensuring that claim funds are always available. Additionally, the XRA offers a dedicated collections team to manage the collection of payments from homeowners when insurance companies pay out. This comprehensive support system allows contractors to focus on delivering quality work without the added stress of financial uncertainties.
Dave McKinnis: An established leader in the roofing industry, Dave McKinnis founded McKinnis Roofing & Sheet Metal in 1981. With over 40 years of experience, the company generates around $50 million annually. His strategic vision and business acumen contribute significantly to the XRA's overall direction and growth.
Bryan Heins: Bryan Heins owns Heins Contracting in Wisconsin, a family-owned business with over 20 years of experience in residential, commercial, and industrial exterior improvements. The company generates around $25 million annually. Bryan’s entrepreneurial spirit and innovative approach to roofing provide invaluable insights into market trends and customer needs.
Kenny Witten: Kenny Witten owns Witten Construction in Louisiana, a company that has been serving the area for over 15 years. With five offices across the state, including locations in West Monroe, Shreveport, and Slidell, Witten Construction generates around $20 million annually. Kenny’s extensive experience in managing large-scale roofing projects and his focus on operational excellence make him a valuable asset to the XRA.
Why Partner with XRA?
Qualifications To Become Powered By The XRA
Min Revenue
To join the XGlobe Roofing Alliance (XRA), companies must demonstrate a minimum annual revenue of $2 million. This revenue requirement ensures that potential partner companies have a stable financial foundation and are capable of scaling their operations effectively with XRA’s support. By meeting this criterion, companies show they have the necessary market presence and operational capacity to benefit fully from XRA’s growth strategies and resources.
Physical Assets
A key qualification for joining XRA is having well-branded physical assets. This includes professionally wrapped service vehicles, which not only enhance the company’s market visibility but also convey a sense of professionalism and reliability to customers. Additionally, a physical office location is required to provide a stable and professional environment for operations and customer interactions. These physical assets are crucial for maintaining a consistent brand image and facilitating effective business operations.
Positive Books
Financial health is a critical aspect of qualifying for XRA membership. Companies must have positive financial records, demonstrating responsible financial management and sustainability. This includes maintaining a positive balance in their books and ensuring that outstanding accounts receivable are under $1 million. These financial criteria are essential for ensuring that the company has a healthy cash flow and is capable of meeting its financial obligations, which is vital for long-term growth and stability.
Investment
Joining XRA requires a $10,000 good faith deposit, which demonstrates a company’s commitment to growth and readiness to invest in its future. This non-refundable deposit covers essential costs such as architecture and on-site assessments, marketing initiatives, software setup, recruiting and training, and seeding the area with promotional campaigns. This investment is designed to provide a strong foundation for local expansion, ensuring that new members are well-prepared to leverage XRA’s resources and achieve significant business growth.
Why We Need You!
By partnering with existing roofing companies, XRA gains access to expanded service capabilities, operational synergies, increased market presence, efficient project management, regulatory compliance, enhanced service offerings, cost efficiency, increased revenue streams, innovation, growth, and enhanced risk management. These benefits enable XRA to deliver comprehensive, high-quality roofing solutions, achieve scalable growth, and maintain a competitive edge in the industry.